Caretta

Problem & Solution

Problem Revenue teams struggle with information overload during live conversations. Reps must recall product details, competitive positioning, and customer history on the fly, leading to inconsistent objection handling, longer sales cycles, and heavy post‑call admin work.

Solution Caretta delivers a Sales Call AI that “joins” reps in real time, surfacing answers, handling objections, and capturing notes directly within the call. Integrated with Slack, Google Calendar, Microsoft Graph, and HubSpot, the platform builds a knowledge base that improves with each interaction. The product records calls, provides live battle‑cards, and syncs outcomes back to CRM systems.

Value Proposition

• Accelerates ramp time and reduces cognitive load for reps.
• Standardizes messaging and objection handling across the team.
• Automates note‑taking and CRM updates, freeing time for selling.
• Generates compounding organizational intelligence as the knowledge base grows.

Overall, Caretta’s real‑time assistance aims to shorten sales cycles, increase win rates, and lower operational overhead for GTM organizations.

Market & Competitors

The market for real‑time AI sales assistance is expanding rapidly, driven by broader adoption of conversational AI, revenue intelligence, and sales enablement tools. Major trends include the consolidation of conversation intelligence platforms and the embedding of AI copilots into existing CRM and productivity suites.

Key Competitors

• Gong – Leader in conversation intelligence, providing transcription, analytics, and coaching.
• Clari Copilot (formerly Wingman) – Real‑time transcription and live battle‑cards integrated with Clari’s revenue platform.
• ZoomInfo / Chorus.ai – Conversation intelligence embedded in ZoomInfo’s go‑to‑market data stack.
• Avoma, Fireflies.ai – Call recording, transcription, and meeting summarization for sales and CS teams.
• Cresta – Real‑time agent assistance and coaching, primarily in contact‑center environments.
• Microsoft Copilot for Sales – First‑party AI assistant tightly coupled with Microsoft 365 and Dynamics.

Competitive Landscape Caretta differentiates by being Slack‑native, focusing on live‑call guidance, and leveraging a compounding knowledge base. While incumbents offer broader analytics suites, Caretta’s lightweight deployment and real‑time objection handling provide a niche advantage. However, the space is crowded and fast‑moving, so demonstrating measurable lift versus established players will be critical for market adoption.

Founders & Background

Kayra Bahadır – Co‑founder & CEO. Kayra is a graduate of TU Delft and has been active in the Turkish Student Association Delft. His LinkedIn profile highlights his role leading Caretta (YC W26) and his mission to boost GTM teams’ intelligence. Prior experience includes involvement in technology initiatives within the Delft ecosystem.

Omar Elamin – Founder & CTO. Omar studied at Delft University of Technology (TU Delft). Before Caretta he built and scaled a Discord bot to 30 000 users, demonstrating expertise in real‑time, low‑latency systems. His LinkedIn and the YC profile describe him as the technical architect behind Caretta’s live‑call AI capabilities.

Both founders leveraged their academic background and early‑stage product building experience to create Caretta, a Slack‑native AI assistant that learns from each sales call. The company raised a $1.3 M pre‑seed round in December 2025, led by Y Combinator.